Open to freelance & full-time marketing roles

From strategy
to sales.

I'm Omar Zeroual, a full-funnel marketer in Casablanca. I take a brand from A to Z: competitor benchmark, strategy, ad creatives, landing pages, Meta Ads and reporting. 21 brands so far across e-commerce, retail, health and food.

Casablanca · GMT+1 · English · Français · العربية

See the results → Book a call
$10K+
Ad spend / month
46.5×
Best ROAS · Genuins
250+
Sales / month / brand
21
Brands
▲ 46.5× ROAS · Genuins · Sep 2026 $1.44 cost per sale · 272 purchases 250+ sales / month · Haier · Ariston · Maped 53K interactions at $0.007 · Bostik 99,865 engagements at $0.0004 · Taxi 66 $0.001 per engagement · Tiger House 935K people reached at $0.17 / 1,000 · L'Art du Vin 2.19M people reached at €0.14 / 1,000 · Maped +224% followers · Mall Zellij 37 B2B leads · AB3S $0.62 per lead · 122 leads · BTL Aesthetics 2.15M impressions · 96 leads at $0.93 · HGC
Brands I've worked with
What I do

The whole funnel, A to Z.

Not just the ads. I build every step between a stranger scrolling and a customer paying, and I measure each one.

01

Benchmark & research

Competitors, their offers, ads and prices, and the audience you're really selling to. The plan starts from data, not guesses.

02

Marketing strategy

Positioning, offer and the funnel itself: which message for cold, warm and hot audiences, and what each step must achieve.

03

Creative ads

Statics, reels and motion ads built to stop the scroll, with new variations every week so testing never stops.

04

Landing pages

Fast pages that turn the click into a sale, a lead or a WhatsApp conversation, with pixel and tracking set up from day one.

05

Media buying

Meta Ads from awareness to conversion. Separate testing and scaling, daily kill or scale decisions, cost per result first.

06

Tracking & reporting

Real numbers only, from Ads Manager and Shopify. Pixel and conversion tracking set up properly, and a clear monthly report on what worked and what's next.

Results

Numbers I can defend.

Two levels of proof, clearly labeled. Ask me to walk you through any of them.

DocumentedAds Manager / Shopify screenshots
ReportedMonthly client reporting
$10K+
Meta Ads budget managed every month
250+
Sales per month per e-commerce brand
46.5×
Best ROAS — Genuins, Sep 2026
21
Brands managed across 4 sectors
Case studies

Real accounts. Real receipts.

Genuins
Documented

Genuins

Leather shoes · 🇪🇸 Spanish brand · Sold in Morocco

Two-stage Meta sales funnel for a Spanish leather-shoe brand selling in Morocco. A top-of-funnel conversion campaign found new buyers (228 purchases at $1.40, 47.8× ROAS), and a middle-of-funnel campaign closed the visitors who hadn't bought yet (44 purchases at $1.68, 41.2× ROAS). Together: 272 purchases at $1.44 each on $392 of spend.

46.5×
ROAS
272
Purchases · Sep 2026
$1.44
Cost per purchase
$18.2K
Purchase value
Funnel — 187,520 impressions → 5,351 link clicks (CTR 2.85%, $0.07) → 5,078 landing page views ($0.08) → 272 purchases
Ads Manager — Sep 1–30, 2026 · TOF + MOF conversion campaigns · $391.80 spent · CPM $2.09
Shopify — sales report coming
Haier
Ariston
Maped

Haier · Ariston · Maped

🇨🇳 Haier, China · 🇮🇹 Ariston, Italy · 🇫🇷 Maped, France

Conversion campaigns for three international brands on high-ticket products in Morocco. Each account holds more than 250 sales a month at a cost per sale between $1.5 and $2.

250+
Sales / month / brand
$1.5–2
Average cost per sale
3
International brands
High
Ticket products
Reported  Monthly client reporting · 2026
Bostik
Documented

Bostik

Adhesives & sealants · 🇫🇷 French brand · Sold in Morocco

Top-of-funnel awareness for an international adhesives brand, run as two separate campaigns so Instagram and Facebook each get the creative and budget that works on them. Together they bought almost a million impressions and 53,098 interactions at under one cent each.

53,098
Interactions · IG + FB
$0.007
Cost per interaction
954K
Impressions
$0.40
CPM
Instagram — 37,437 interactions · 197,255 reached · 564,745 impressions · CPM $0.44
Facebook — 15,661 interactions · 198,518 reached · 389,545 impressions · CPM $0.34
Ads Manager — IG + FB TOF interaction campaigns · $378.68 spent
L'Art du Vin
Documented

L'Art du Vin

Wine shop · 🇲🇦 Morocco · Awareness + traffic

Awareness for a Moroccan wine shop: a reach campaign put the brand in front of almost a million people at $0.17 per thousand, and a traffic campaign sent the warmest of them to the Instagram profile — 3,976 visits at two cents each.

935K
People reached
$0.17
Cost per 1,000 people reached
3,976
IG profile visits at $0.02
3.1M
Impressions · CPM $0.07
Awareness — 935,356 reached · 2,725,607 impressions · frequency 2.91 · CPM $0.06
Traffic — 244,860 reached · 4,249 link clicks at $0.02 · CTR 1.11%
Ads Manager — TOF awareness + TOF traffic · $231.39 spent
Maped
Documented

Maped

School supplies · 🇫🇷 French brand · Sold in Morocco

Brand awareness for an international school-supplies brand, alongside its sales campaigns. A reach campaign covered 2.19 million people at €0.14 per thousand, and an interactions campaign added 197,072 engagements at €0.0004 each — almost 8 million impressions for €389.

2.19M
People reached
€0.14
Cost per 1,000 people reached
197K
Post engagements at €0.0004
7.96M
Impressions · CPM €0.05
Awareness — 2,190,639 reached · 7,517,201 impressions · frequency 3.43 · CPM €0.04
Interactions — 374,727 reached · 445,056 impressions · 755 link clicks at €0.11
Ads Manager — TOF awareness + TOF interactions · €388.90 spent (account billed in euros)
AB3S
Documented

AB3S

B2B training · 🇲🇦 Moroccan company · Lead generation

Lead generation for a B2B training company on two paths: an instant form for people ready to leave their details (20 leads at $4.29), and click-to-WhatsApp for people who prefer to ask first (17 conversations at $1.29). The sales team talks to every contact while the intent is fresh.

37
B2B contacts · 20 form leads + 17 WhatsApp
$4.29
Cost per form lead
$1.29
Cost per WhatsApp conversation
6,867
People reached · form campaign
Form campaign — $85.70 spent · 15,949 impressions · CPM $5.37 · 203 link clicks at $0.42 · CTR 2.40% (all)
Ads Manager — Sep 1–24, 2026 · form + WhatsApp campaigns · $107.53 spent in total
BTL Aesthetics
Documented

BTL Aesthetics

Aesthetic medical devices · 🇨🇿 Czech brand · Sold in Morocco

Lead generation and event promotion for a medical-aesthetics device brand. The instant-form campaign brought 122 leads at $0.62 each, while two engagement campaigns pushed the brand's event and Facebook page: 22,069 engagements for $42. Three campaigns, $117 in total.

122
Leads from the instant form
$0.62
Cost per lead
56.9K
People reached
22,069
Post engagements at $0.002
Funnel — 107,243 impressions → 1,954 clicks (CTR 1.82%) → 1,116 link clicks at $0.11 → 122 leads
Ads Manager — Leads + event + page campaigns · $117.30 spent · CPM $1.09
HGC
Documented

HGC — Hôpital Général de Casablanca

Hospital · 🇲🇦 Casablanca · Full funnel

Full-funnel Meta for a hospital in Casablanca: awareness to make the name known, Facebook page likes and Instagram engagement to build trust, traffic to the Instagram profile, then an instant-form campaign that turned that audience into leads. Six campaigns, $618, 2.15 million impressions.

96
Leads at $0.93 each
2,963
New page follows at $0.05
125K
Interactions at $0.002
7,018
IG profile visits at $0.02
Awareness — 268,860 people reached at $0.06 per 1,000 · Page likes — 289,691 reached · CPM $0.16 · Traffic — 193,665 reached
Ads Manager — 6 campaigns (leads, awareness, page likes, IG + FB interactions, traffic) · $617.55 spent · 2,154,075 impressions · CPM $0.29
Tiger HouseDocumented

Tiger House

Restaurant · 🇲🇦 Casablanca · Engagement
People reached77.6K
Engagements40,347
Cost / engagement$0.001
CPM$0.28
Taxi 66Documented

Taxi 66

Bar & live music · 🇲🇦 Casablanca · Engagement
People reached133K
Engagements99,865
Cost / engagement$0.0004
CPM$0.20
Don LucasDocumented

Don Lucas

Spanish restaurant · 🇲🇦 Casablanca · Engagement
Engagements20,515
Cost / engagement$0.001
IG profile visits489
Cost / visit$0.02
Las PalmerasDocumented

Las Palmeras

Spanish restaurant & tapas bar · 🇲🇦 Casablanca · Interactions
People reached124K
Impressions182K
CPM$0.29
Clicks · cost per click1,560 · $0.03
Mall ZellijReported

Mall Zellij

Retail · 🇲🇦 Morocco · Visibility
Facebook views948K
Followers+224%
Page visits+161%
Brands

21 brands, one method.

E-commerce, home appliances, retail, health, perfume, restaurants and bars.

Contact

Let's turn your budget
into sales.

Email me → WhatsApp
EMAILomarzeroual.offf@gmail.com
WHATSAPP+212 645 882 070
BASED INCasablanca, Morocco